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Why You Need to Pay Attention to Social Media Right Now!
Pay Attention – If you are NOT going to retire in the next five years, you need to pay attention to this post, because each day you ignore the warning I am about to lay out for you, the further behind your contracting company falls. Sound like a lot of hot air? Let me ask […]
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Use Old Media to Develop a Social Media ROI
I shot this video towards the end of last year and I just dug it up after forgetting I did it. I wish I had remembered it because I think the content makes a lot of sense to contractors who are on the fence about the value of using social media. In the video I […]
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Use Twitter to Win Customers & Spy on Your Competition!
I posted this tip on the JLC forum and then sent it out to my weekly tips newsletter readers on Saturday, but I thought it made sense to do a general posting for all of you since the material might really help some of you get started with social media. So, here goes! This Week’s […]
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Your Sales & Marketing Questions Answered Podcast
So, as many of you know, I have a podcast; just look right up there in the nav menu, go ahead, I’ll wait. Back? Good. Up until now, the podcast has been an audio version of my daily posts here at Darren’s. But it’s time to mix that up too! I have a new idea […]
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Contractor Marketing Tip: Using Photo Sharing Websites to Boost Business
Contractors are constantly being asked for references and proof of their work. New clients want to make sure that the contractor can do what they say they can do in all of their marketing materials before agreeing to a binding contract. Thanks to the different photo sites that are available, showing prospects before and after […]
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Use The News to Build Your Sales Funnel!
If you don’t already track your local news you need to start right away. I don’t mean the 5 o’clock news on TV or your local news radio. I mean news that people are talking about online in blogs and forums, offline in coffee shops and nail salons, and down at the supply house. Why? […]
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