You can avoid having a bad website by understanding a few simple concepts: Write good content – if you can’t, hire someone Describe each page’s content accurately Use a title that effectively communicates the topic of each page Each page of your site should have its own title tag Use a short title with the…
Many contractors I come across still don’t have a web presence. They think there is no need to have any representation online for the type of work they do. This was a flawed strategy in 2005, but it can be the kiss of death to any construction company in 2011. Why are sites such a…
Obviously, I spend a lot of time around contractors, both online and in the real world. And there is plenty of spirited competition when it comes to just about, well everything. But I am starting to observe a troubling trend that I feel compelled to mention. Website traffic I hear things like “my site got…