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4 Comments

  1. Robin
    April 17, 2011 @ 4:28 pm

    So true! And who wants to kiss their sister, anyways! What kind of data do you use to measure the traffic vs. conversions?

    • Darren
      April 17, 2011 @ 4:57 pm

      Hi Robin,

      1st of all, thanks for stopping by and commenting! As far as answering your question, I want to know that a healthy amount of traffic is converting into a lead either via phone, email or contact form. You just use your unique visitors vs. your contacts as a baseline. Just understand that a lot of times people find their way to your site AFTER they have found you from some other source, so you have to make sure you qualify how they reached you prior to your site.

  2. Chris Haught
    April 1, 2012 @ 11:22 am

    Right on Darren! 500 hits is nothing if they are from people out of your area, bots, or people searching for something else. It amazes me how many sites I see that have a contact form that is hard to find, no phone # prominently displayed or even their location/service areas visible. One of the questions on my intake sheet is, “how did you find us”.

    • Darren
      April 1, 2012 @ 10:46 pm

      You got it Chris! Good stuff, thanks for commenting!