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Traffic Without Conversions is Like Kissing Your Sister!

Obviously, I spend a lot of time around contractors, both online and in the real world. And there is plenty of spirited competition when it comes to just about, well everything. But I am starting to observe a troubling trend that I feel compelled to mention.

Website traffic

I hear things like “my site got 500 visitors last month” or “I got 50 hits last week” and I want to scream from the rooftops that people are tracking the wrong numbers!

It’s all about conversion!

You could get 10 million “hits”, or visitors a month to your site and I wouldn’t care. I wouldn’t care because the number I want to keep track of, and the number you NEED to know off of the top of your head is how many of those visitors reached out and contacted you – converted.

Do you even know…?

How many people picked up the phone, sent you an email or filled out your contact form? Because that is the ONLY number you need to worry about when it comes to website stats since it is the only number that is going to put dollars in your pocket.

You see, website traffic needs to be a contact sport; you can’t make a living off of impressions, or visits. You need a fresh batch of people coming to your site who have cash in hand and are ready to make a purchase; everything else is like kissing your sister.



4 responses to “Traffic Without Conversions is Like Kissing Your Sister!”

  1. Robin Avatar

    So true! And who wants to kiss their sister, anyways! What kind of data do you use to measure the traffic vs. conversions?

    1. Darren Avatar

      Hi Robin,

      1st of all, thanks for stopping by and commenting! As far as answering your question, I want to know that a healthy amount of traffic is converting into a lead either via phone, email or contact form. You just use your unique visitors vs. your contacts as a baseline. Just understand that a lot of times people find their way to your site AFTER they have found you from some other source, so you have to make sure you qualify how they reached you prior to your site.

  2. Chris Haught Avatar
    Chris Haught

    Right on Darren! 500 hits is nothing if they are from people out of your area, bots, or people searching for something else. It amazes me how many sites I see that have a contact form that is hard to find, no phone # prominently displayed or even their location/service areas visible. One of the questions on my intake sheet is, “how did you find us”.

    1. Darren Avatar

      You got it Chris! Good stuff, thanks for commenting!