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6 Comments

  1. Chris Spoerl
    January 7, 2011 @ 6:33 am

    This is such an insightful post. Eliminate the bottom feeders by rising to the top with your company.

    ” There is no doubt business is being done online every day, but you also need to plant roots in your local community. Little league sponsorships, home shows (more on home shows soon, I listen to my surveys!) or Girl Scout sponsorships keep you and your company embedded in your local area. This localized approach moves your company ahead of the bottom-feeders who are just competing on price, that way, your margins stay intact since people come looking for YOU specifically, not just anyone in your industry who happens to rank higher than you for a keyword.

    My request to you…

    Do something this month in your community. Sponsor a Girl Scout Troop ( I have one here in Abington taking on sponsors!), get involved in little league, join Kiwanis. Do something that ingrains your business name in your local community and I promise you the seeds you plant in January will yield results in June! ”

    We will start our action plan immediately, great post.
    We are more than a keyword.

  2. Sam Bradley
    January 8, 2011 @ 8:39 am

    Interesting post Darren, it brought to mind this idea. When someone approaches you about buying a small ad in the Little League program, don’t spend $25 on the “business card” size ad……spend $250 on a full page ad. Put your logo in the middle with logos (with their permission) and/or names of your past customers filling up the rest of the page. Send a copy to those customers letting them know you are still thinking about them and include a copy in your new prospect presentation folder.

    • Darren
      January 8, 2011 @ 11:29 am

      It means there is longevity to marketing locally that can’t be matched advertising online. Don’t get me wrong, I love to market online, but when you market locally you extend your brand as well as develop leads. Most marketing online (other than user reviews and testimonials) generate leads only…for the most part. Thanks for stopping by Sam!

  3. Greg
    May 31, 2011 @ 7:30 pm

    Great post darren and has made me think. Your right all
    I have thought about this past year is the Internet but it’s to true you can forget about the grass rootes activies. Im going to think about an action over the week.

    • Darren
      May 31, 2011 @ 7:40 pm

      Good for you Greg! Pass the word!

      • Greg
        May 31, 2011 @ 7:58 pm

        I will do great site Darren … I’m currently reading it all lol