If social media has the shear force to topple governments, are you going to be so naive as to think it can’t help little ol’ you? If you are that closed-minded
I hear contractors everyday tell me how social media can’t help their businesses, and I understand the point. You put an ad in the paper and it either pays for itself or it doesn’t. Social media is different, tracking the ROI is like hugging a cloud, but it doesn’t mean just because you can’t quantify it you should dismiss it.
If you plan on being in business in 5 years, you better own your shit and get on the social media stick my friend!