To Every Season…

Hey everyone, Darren here, contextually speaking. It has been a while since I posted this way, and I think I might go back to posting in this format (for the most part) because quite frankly…I like it.

Sure you guys have spent the summer looking at my handsome mug, but I have the urge to type…A lot, so watch out, here it comes.

How was your summer?

Mine was good, I am getting divorced. Yep, that’s right boys and girls; the Mrs. has had enough of me being pent-up in the office talking to you guys for her liking.

Sooooo…..

It’s on to bigger and better things here at Darren’s. And I plan on doing a lot of good things to help you guys get ready for next year…or the rest of this year, whichever you happen to be working on.

But since you can’t manage what you don’t track, let’s start off by me asking how was the busiest time of the year for you? Did you get done what you planned? Did the jobs come more easily this year over last? How much did you spend to get each job?

All good points for you to ponder…because you can’t make changes if you don’t know your numbers!

I know you have been crazy-busy, but now is when you have to make the changes you need in order to make sure you don’t have another suck ass year next year.

So, let me ask you a few questions you need to ask yourself:

  1. Was your revenue year over year higher?
  2. Was your profit year over year higher? Did you make a profit?
  3. What did you spend on advertising?
  4. What was your cost per lead? Is that higher or lower than last year?
  5. And what are you going to do to be a better contractor tomorrow?

These really are rolling questions that you should be asking yourself every day, but as the seasons change, lives change, and the opportunity for a new beginning sweeps down upon all of us, we should take a second to take stock of what makes us…well, us. As a businessperson, husband or wife, father or mother.

Cause these times, they are a changin’!