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  1. Sam Bradley
    September 12, 2013 @ 10:36 am

    Here is my ‘lesson learned’ from this video: Remember the things parents will do for their kids.
    As contractors we all struggle with trying to find ways to differentiate ourselves from the competition.
    Instead of ‘faster’, ‘higher quality’, ‘better service’, etc. why not be ‘child friendly’, ‘child safe’, ‘to protect your child from____, we ________.
    For some customers you can, replace “child” with “pet”.

    • Darren
      September 12, 2013 @ 11:57 am

      Great point Sam…And I know a guy like you gets that feedback on the fly while doing your presentation and tailors the pitch to meet the customer’s needs. That’s how you close a lot of business! Thanks for stopping by and commenting!