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  1. Viktor Gromish
    January 25, 2012 @ 4:25 pm

    I like this article a lot .
    It is exactly true. Most potential customers more concerned about quality , long term durability , responsible service rather than cheapest price. Of coarse competitive prices are very important.
    The same time from my experience a lot of people ready to pay 10-20 % more when they sure they get what they want and it is quality product and they can rely on service.
    We do cabinets Despite my English is second language . About 30-40 % jobs we getting for the prices about 10- 20 % higher than other competitors . It is equally apply to high end projects and entry level projects . This work even on the places like Craig List where most potential customers primary shopping for prices.
    Thank you again , very useful article.