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  1. Sam Bradley
    January 20, 2012 @ 9:54 am

    After reading your post I was at my local drugstore waiting for a prescription and saw something I hadn’t noticed before. Along the aisles of merchandise were bright colored tags noting which products were on sale. There were at least five or six sale items on every asile except for one aisle which had…… Early Pregnancy Tests (EPT). There is no reason to discount EPT. You either need one or you don’t and discounting the price is not going to cause a significant increase in sales. The EPT purchase is based on need, brand reputation, trust, packaging (presentation), solution, convenience and finally price.
    How many times have you (and I) cut our price, when all we really needed to do was position ourselves as the trusted advisor?

    • Darren
      January 20, 2012 @ 10:00 am

      You hit the nail on the head Sam…as always!

  2. Chris Haught
    January 22, 2012 @ 7:50 pm

    Oh Darren, i love it! Nothing I hate more than having to deal with a contractor that knows he has me by the short strings! Treat me right and you have a customer for life!!

  3. Tess Wittler
    January 23, 2012 @ 2:08 pm

    I’ve read this blog post about a dozen times since you posted, it, and besides chuckling at the thought of you purchasing tampons on a late-night run, it took me a while to figure out how I wanted to respond.

    First off, I was in a public ladies room yesterday, and this post MADE me look at the tampon dispenser and observe how much they were ($0.25 at the movie theatre in Camp Hill, btw). Secondly, I must say that there are just some businesses that make you feel like you are being taken advantage of. In my instance, it is the place where we purchased both of our vehicles. Perfect example: I have been reluctant to schedule my state inspection with the dealership because it feels like every time I take the vehicle there, the bill is $500+ (they always find something that needs to be repaired immediately … else I’ll die!). Even though the state inspections are free there, I’ll take my business elsewhere to feel like I am not some chick they are trying to get more money out of.

    Just like Sam and Chris already said above, contractors have this stereotype to overcome, too, but when contractors position themselves as a “friend” who has your best interest in mind (and not their wallet), that good-word will spread.

    • Darren
      January 23, 2012 @ 9:35 pm

      Tess,

      Thank you very much for adding a woman’s perspective…even though I pretty much begged you to do it. I love how you checked out the price though…that makes the post worth it, the fact that someone thought about it away from their computer!

      I too fall victim to the OMG, your car is going to explode if you don’t do this right now, which pisses me off because I am completely at their mercy. But your point is well taken! Thank you again young lady and keep up the good work.

  4. Greg
    May 18, 2013 @ 6:35 pm

    Got to admit the title grabbed my attention and yes totally agree.. I have a margin structure I work to 30-60% on small jobs, 20-30% medium and 10-20% for large as long as your in those ranges you just make a sensible fair margin so there’s no need to be greedy. I always switch it around to people I sub out to, if I feel someone is taking the piss I very quickly don’t use them again so the same would apply to my clients and me… I’d rather make a little but often than a killing one time only!