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  1. Sam Bradley
    July 13, 2011 @ 8:09 am

    A great example of what you are referring to is found in the airline industry. If you book a flight online when you begin the search for basically the same thing (travel from point A to point B) you get multiple options depending upon the day of the week, time of day, seat location, etc. The person seated in first class and the person seated beside the rear toilet take off and arrive at the same time, but the price they paid and how they experience their flight is totally different.

    • Darren
      July 13, 2011 @ 9:13 am

      Great point Sam…and then you have the disruptive companies that turn industries on their ears, like Southwest, no 1st class, no special seating (until recently) and no pretentiousness, just a cheap, event-less flight.