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Why Depend On SEO When PPC is So Friggin’ Cheap? Construction Marketing Deconstructed

I don’t understand why the reliance on SEO is STILL so high. It’s like people have forgotten how to promote, or they spent so much time just having the phone ring for them that when times got tough, they didn’t know they needed to market their businesses. That was back in the mid-2000’s. By now, if you stuck around and made it through the recession, you should KNOW that the key to growing a business is through paid placement. Yet my phone constantly rings with people asking if we do SEO.


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