Writing Good Content

Larry Chandler

The following is a guest post from Larry Chandler, a freelance copywriter for small businesses. You can check out his site here.

One of the things that I have seen over and over is a lack of good content on small business websites.  Whether it is a brochure, information on a website, or simple email messages sent out to past clients, many companies do not have the time to create quality content that attracts new customers and retains old ones.

If you can provide a steady stream of engaging articles, informative blog posts and nifty Twitter messages then you can continually target.  If you can re-purpose your content by putting together a quality brochure that can be used online or handed out to potential clients then you save yourself time and money. The key to any good business is a continual source of information that prospects need to help convert them into buyers.