Yesterday I talked about the difference between features and benefits. After re-reading the post, I came up with an even easier way for you to determine the …
[Read more...] about Contractor Marketing Ideas: What Are Benefits?
Design/Content/Strategy
Darren /
Yesterday I talked about the difference between features and benefits. After re-reading the post, I came up with an even easier way for you to determine the …
[Read more...] about Contractor Marketing Ideas: What Are Benefits?
Darren /
Inevitably, when someone tells me that a particular type of marketing “sucked” or “didn’t generate any leads,” I tend to want to look for reasons why and how we …
[Read more...] about AdWords Doesn’t Have to Be a Dirty Word
Darren /
Obviously, I spend a lot of time around contractors, both online and in the real world. And there is plenty of spirited competition when it comes to just about, …
[Read more...] about Traffic Without Conversions is Like Kissing Your Sister!