As a marketer for contractors, I am limited in the types of offers I can use that traditionally raise response rates. Limited time offer Money back guarantee Free trial All clever marketing tricks that traditional marketing uses to increase take rates. But construction marketing is different since we obviously can’t offer a free trial of…
I talk a lot here about USP’s, or a unique selling proposition. In other words, what makes your business so special that people should do business with you versus your competition. Well, this ain’t it. Class dismissed.
I went on an estimate last week with a client who is in the siding and window business. I left the appointment full of answers about why he wasn’t closing any business. As we walked the property the contractor answered all the homeowner’s questions and concerns without hesitation. He sounded like an authority and presented…