Direct mail is a $40 billion dollar industry that can trace its roots back to the good old Sears catalog, where you could buy anything from mules to tractors to strawberries and ice. We’ve come a long way since those days, but unfortunately most of the direct mail pieces you get today haven’t, which is…
I wrote a post a few years ago talking about how contractors needed to build social media outposts to gain followers, fans and subscribers. Not because
Update: This post was published in the early days of Facebook marketing and since then, the social media platform hits new highs in ad revenue each quarter. Going into 2018, I don’t think there is a better ad platform to market on. Facebook marketing for contractors is THE solution to developing leads for the foreseeable future.…