Follow these 7 rules when crafting each page of your website and I promise you people will respond.
1. Tell them what you know about them
2. You know what they need
3. You have something valuable to offer
4. You know why the offer has value
5. Let them know why they should trust you
6. Why and what they would miss out on if they didn’t go with you
7. Let them know you are trying to help them
Watch the video for more detail, but that about covers it. Write content for your website like this and you will make your site 10x’s better than your competition.