You don’t always have to try and rank for Google’s 1st page. There are other search engines out there. Take a few of the pages on your site and try to rank for Bing and Yahoo….it will be a little easier, and most non-tech users will keep the default Internet Explorer/Bing search engine setup after they open their new computers.
5 responses to “Bing…The Other Search Engine”
Those who use Internet Explorer are much less likely to buy online. So on the flipside, those who understand to change their search engine to Google, will but 80% more likely to buy products or services because they “trust” the internet.
I’m not saying you should ignore bing, because it will generate leads and results…..but I’m not sure you really have to focus on ranking well in bing because any website development company worth it’s salt can do that very well, in a very short amount of time.
I get that IE users are not high-tech, online buyers…but they do do research, and they do find contractors that they contact offline. I cater to a lot of contractors who do their own sites, and I don’t want to focus entire sites on Bing…but a few pages never hurts.
Awesome video ! I know my old I-Phone had a Bing App already installed, and some customer’s told me they found us on their phone.
Good stuff Darren! As a Mac/Chrome/FF user I never gave any thought to Bing, definitely worth checking out, or can I look forward to a video from you with the basics? 😉