instagram arrow-down
Darren Slaughter

Blog Post Writing for Contractors

So, congratulations…you finally have a website. You have a website don’t you? Now, you are probably sitting there saying, OK, what’s next? Maybe I’ll give this thing a shot. Seems to work for that Slaughter guy.

Blogging for Contractors…Writing

If you want to start blogging on your site to develop new leads or prospects, I ask you to do the following first.

Sit down and write 30 posts that are 250-500 words each.

If you get stuck there, don’t bother blogging. If you think you have the chops, keep reading.

The rules of blogging for contractors

The best post you can put out there is the one that creates an image of you and your company in a way that reader remembers. There is no point in writing in a way that no one can recall, your goal is to develop new business, not kill time like those guys that sit in Starbucks…wait, that’s me.

Secondly…

You want to write in a way that isn’t to ‘inside baseball’. In other words, write with simplicity that someone who knows nothing about what you do can understand. Keep it clear and easy to understand.

Third…Different people read differently

Some people read headlines, others read bullets or lists, while others look for bold or italics. Give each type of reader something to sink their teeth into in your posts. This will keep them reading and happy.

Don’t dawdle

I do this a lot. I write like I speak, which means I would be talking with my hands, but I am typing…so I guess I do.

The above was useless text that this post could have done without. But I use it to build around a point. My point here is YOU don’t need to write like that. People want to get their info and move on. I just don’t happen to care since I have given away tens of thousands of free advice here and if people don’t like it, they can go to Footbridge. It’s my party and I’ll cry if I want to.

Lastly…Know your shit!

If you can’t get across to a buddy at a Starbucks or having a beer what it is you do, and how you do it, and how you do it better than the 30 other schmucks that do it…then you might want to avoid blogging.

Here’s why

What you are doing is setting yourself up as the expert. And that is very powerful. People want to buy from people they perceive to be knowledgeable. Not salesy.

If you can, over time, convince your audience that you know what you are doing, then people will come to you, and you can spend some of those advertising dollars you have spent on more fruitful things…like a new truck or vacation.

Darren has worked with contractors for over 20 years. He is a member of the Construction Marketing Association and has been profiled in NARI, NAHB, Mike Rowe Works and Meet The Pro while consulting with many contractors and companies such as BuildZoom and Houzz.

15 comment on “Blog Post Writing for Contractors

  • Andy
    March 8, 2012 | 5:17 pm

    more wise words! However a lot of painters I know seem to be stopping at the first base, ie a website, which to them, seems like a stack of work in itself and a major achievement. But one day they will be blogging.

    • Darren
      March 9, 2012 | 5:54 am

      Hello Andy!

      You are right! Most contractors breathe a sigh of relief the minute they hit the publish button on their websites. The smart ones realize that putting in effort on their sites and blogs allows them to free up cashflow by reducing their ad spend because they are generating leads from their sites. Some will learn, some won’t, and that’s good, those that don’t make both of our jobs easier! Have a great day Andy!

  • mary wild
    March 9, 2012 | 10:21 am

    Hi there-

    I just want to tell you that I find your posts extremely amusing and enlightening. Your “tell it like it is” approach is very refreshing and your insight is wonderful.

    • Darren
      March 9, 2012 | 6:54 pm

      Why thank you Mary! Thanks for reading and commenting too!

  • Five Reasons Why You Should Blog | Riggins Construction & Management, Inc.
    March 13, 2012 | 12:00 pm

    […] Darren Slaughter | Blogging for Contractors […]

  • Bridget Willard
    March 13, 2012 | 12:14 pm

    I love it. I added a link to this after my post: 5 Reasons Why You Should Blog
    http://rigginsconst.wordpress.com/2012/01/18/five-reasons-why-you-should-blog/

    • Darren
      March 15, 2012 | 6:25 am

      Thanks for all your tweets and kind words Bridget!

  • Orli OSH
    March 14, 2012 | 6:12 am

    Thanks for the post Darren. It makes a lot of sense to us as we’re about to start blogging and creating content for our site. We’ve bookmarked your site so we’ll be back for more goodies.

  • Tim Capaldi
    March 15, 2012 | 7:14 am

    Such good advice. Blogging is definitely a commitment. I also think it’s about getting outside that comfort zone and having fun while you do it. I’ve found it’s a great way to stay on top of trends and styles as well. Put it out there and stand by it.

    • Darren
      March 15, 2012 | 7:22 am

      Thanks Tim for the kind words! Let’s get you your own site soon! Blogger is good, but let’s really kick some ass for your site and have it bringing you new business every month!

  • pipe Distributor
    November 2, 2012 | 2:48 pm

    Very interesting thoughts. Good tips for any contractor curious about writing.

  • Matt Davis
    December 23, 2012 | 12:37 am

    It’s really hard to have time to blog about the things the building repairs, the contracting, the maintenance. I’m trying to take more pictures and get a social presence. I just updated my website and serve people in the Maryland, Virginia area.

    Good info in your article.

    • Darren
      December 25, 2012 | 5:41 am

      Thanks Matt…I hope you find the time to do it all. If not, stop back, maybe there is something we can do to work together to make it easier on you.

  • Steve
    January 16, 2013 | 11:22 pm

    Thanks for the tips! I will def put some of these ideas to use!

  • Doug
    March 6, 2013 | 9:37 pm

    Great ideas! I have a problem with dawdling as well- I’m working on that. Keep it short and to the point!

Comments are closed.