I was going through a bunch of website reviews and one of the things I noticed was the absence of a “Testimonials” tab or link on many of these sites. Now more than ever, what someone says about your company matters more than anything your advertising can say, so why not use the kind words…
I like to market specific product or service lines inside of companies. It is easier on the consumer to understand and respond to. Problem is, your printed material (business cards, brochures, etc.) have to be all things to all people…or do they? Using a cheap web-based business card provider like VistaPrint can help you ‘silo’…
I am a new member over on RemodelCrazy.com’s forums, and have been involved in a few of their webinars on sales and marketing. And while everyone on the forum seems to be pretty smart business people, they seem to suffer from the same affliction many of my clients do: Not enough time in the day…