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Marketing & Advertising

  • Why Promote Your Facebook Fan Page Offline?

    Just wondering why anyone would promote their Facebook fan page in print advertising. If you can give me a good reason to send people to a site that you don’t own or control versus a targeted landing page on your own site, I will buy you your next coffee! And I will let the other…

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  • What Are You Doing to Be Memorable?

    Considering people remember 10 words or less from your presentation, you have got to be memorable. What are you doing to separate yourself from your competition? If you haven’t put any thought into this, I promise you you have lost business this year to a contractor who is making a statement in the market. Maybe you even…

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  • Can Your Estimate Cost You Credibility?

    Today’s marketing tip isn’t so much a marketing tip as it is a suggestion, in story format. As you may know, part of what I do is make follow-up phone calls for some of my bigger contractors on the sits they go out on that don’t close. I do this to ask consumers for their…

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