This post has nothing to do with marketing, but everything to do with the future success of your business. In fact, these two little words, which you never had to worry about in the past, can mean the difference between making payroll or going bust, that’s how important they are in today’s economic climate. The…
If you’ve bought leads from the big lead generation companies hoping they would turn into new business, only to find yourself competing against other contractors who submit low-ball bids just to get the work, then keep reading! Being a marketing guy who works exclusively with contractors, I have seen my fair share of bad lead…
I don’t care what trade you are in. I don’t care if you are one-man band or a team of 50; you are in sales first and a contractor second. If you don’t agree with me, just ask yourself how many days you could live on just building stuff without selling it to someone –…