You have a lot of information locked away in that head of yours. Information (and skill) that people are willing to pay for dearly. Your job is to get that information and your skill into your prospects hands as often as possible. That’s where writing How-To articles comes in… Let’s say you are a remodeler,…
There is no doubt people are doing more and more research online before they buy. But if you have ever wondered if online ads converted into offline sales, Google has produced a video showing some of the research they did to confirm that yes, marketing your business online has a positive effect on people contacting…
Advertising has become a lost art. No longer do we see great ad copy from the likes of Ogilvy or stop you in your tracks advertising from the likes of Benetton. Instead, advertising has been replaced with AdWords ads and YouTube videos. Don’t get me wrong, I like and use both every day, but every…