Construction Website Video Tip: One Change at a Time!
If your construction website isn’t converting like you think it should, making wholesale changes without tracking your results will get you no where.
Instead, make one change at a time, measure your results, then make another change. This way, you can track your progress and undo any changes that have any type of negative impact on your site’s ability to generate new business.
December 21, 2010 @ 4:29 pm
Thanks Darren. Since we implemented your recommendations, our web traffic is up. Our changes, have been subtle for the last 8 weeks, have been ONE AT A TIME !
We still have more changes to go, but this is the best approach.
December 21, 2010 @ 4:35 pm
Thanks Chris…Slow and steady wins the race!