• Skip to main content

Construction Websites

Design/Content/Strategy

  • Home
  • About
    • Press & Interviews
    • Testimonials
  • New Here?
  • Services
    • Free Homepage Audit
    • Construction Website Audits
    • Construction Websites
    • Content
    • Website Design Consulting
  • Contact
  • Blog
You are here: Home / Articles / Contractor Blogging – To Blog or Not to Blog?

Darren / February 19, 2011

Contractor Blogging – To Blog or Not to Blog?

I have written two diametrically opposed posts on the topic of contractors and blogging. One in favor of blogging for contractors, the other…not so much.

This one is about why contractors need to blog

Facebook, Twitter, Tumblr and YouTube – all places you can market your contracting company online. And let’s be honest, it really is pretty simple to do. Shoot a video, post it on YouTube. Link your new video to your Facebook fan page and then Tweet out the links and store it all on your Tumblr or Posterous pages.

Sounds like the makings of a solid social media strategy right? If you said yes, you would be wrong. You would be wrong because you need to have a place on the web that you call home. A place to drive all the traffic you are generating right now for other websites.

That’s where blogging comes in

If you are doing the above and you don’t have a blog layered on top of your existing website, then you are building traffic for all the other sources I mentioned above…and getting nothing for it.

But maybe you don’t fancy yourself a writer

If writing isn’t your cup of coffee, or you don’t have the time to site down and craft a few blog posts a week, then maybe you should stick to video. Shoot a video while you are out on the job site, bring it home and get it up on your OWN website as well as YouTube.

That way you can harness the real power of social media while capturing the traffic FROM their sites to yours, which helps you convert readers into prospects and eventually into clients or customers. Now, tomorrow’s post I will talk about what to do if you don’t want to blog.

Articles    Social Media Marketing

Darren

I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.

Schedule a Call

© 2023 · Construction Websites · Website Design by Darren Slaughter dot Com