I have written two diametrically opposed posts on the topic of contractors and blogging. One in favor of blogging for contractors, the other…not so much.
This one is about why contractors need to blog
Facebook, Twitter, Tumblr and YouTube – all places you can market your contracting company online. And let’s be honest, it really is pretty simple to do. Shoot a video, post it on YouTube. Link your new video to your Facebook fan page and then Tweet out the links and store it all on your Tumblr or Posterous pages.
Sounds like the makings of a solid social media strategy right? If you said yes, you would be wrong. You would be wrong because you need to have a place on the web that you call home. A place to drive all the traffic you are generating right now for other websites.
That’s where blogging comes in
If you are doing the above and you don’t have a blog layered on top of your existing website, then you are building traffic for all the other sources I mentioned above…and getting nothing for it.
But maybe you don’t fancy yourself a writer
If writing isn’t your cup of coffee, or you don’t have the time to site down and craft a few blog posts a week, then maybe you should stick to video. Shoot a video while you are out on the job site, bring it home and get it up on your OWN website as well as YouTube.
That way you can harness the real power of social media while capturing the traffic FROM their sites to yours, which helps you convert readers into prospects and eventually into clients or customers. Now, tomorrow’s post I will talk about what to do if you don’t want to blog.