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Contractor Marketing Tip: Deposit Social Capital Too!

This is important. While you try and remember where you put your that gas receipt from three months ago I want you to remember this; you are not going to find an asset on your balance sheet this text. Of course you are going to have a list of assets, but the real asset is the relationship you have with Mrs. Jones.

If you spent time cultivating that asset last year, you will hopefully benefit from the fruit of that labor. If you ignored Mrs. Jones, then you are destined to push the boulder up the hill month after month for another year while your counterparts not only bank checks, but make social deposits into their company accounts as well!