Don’t you just hate it when you try to call a company and you get stuck in one of those stupid phone tree systems? That irritating voice keeps repeating the same garbage “For your account information, press 1, for billing address press 2, for nerve-racking music press 3, to hear these same stupid items again press 4 or hang up.”
It is enough to make a person’s blood pressure rise. These phone systems are very common with large corporations. However, they offer some insight into your website and contractor website design as a whole, and how it can help your business.
When faced with the above scenario, most people have a common complaint; they just have a question and they want to talk to someone. The customer is looking for information and the phone system is not providing it. Keeping that in mind, does your website provide the information your readers need to hire you, or at least get in contact with you?
I am not talking about simple stuff like your company hours, your physical address and phone numbers. That’s basic stuff. No, I am talking about solid contractor-specific website design details such as:
- Do you provide written estimates?
- What are common problems that customers have when they call you for your service?
- For some of these common problems, how long does it take to repair or replace?
- Why do these common problems occur? Is there something the customer could do to prevent this problem from even occurring? If so, maybe you can address it with a tutorial, or even better, a video tutorial, or maybe a free report?
- Can people look at a calendar on your website and schedule an appointment for you to meet with them and provide an estimate?
- Are you available by email or text to answer some simple, yes or no questions?
Having a full-time staff made up of dozens of people to answer various questions may not be an option. But having a well designed website that can do the same thing is a viable option for most contractors.
Contractor Website Design – Here’s how to start
Take the top 5 things people ask you the most answer them right there on your homepage. By doing this, you make it easier for people to do business with you because you are already answering questions for them and they haven’t even talked to you yet. Just think what’s going to happen when they meet with you!
One response to “Contractor Web Design: Design Your Site to Pre-Sell For You!”
That is the biggest complaint we get from our customers. ” Your competition never answers their phone, and I can’t get a hold of them “. To quote my Grandmother, ” Keep it simple stupid..
We tried designing our site with the end user in mind, which hopefully made it easier to make a buying decision when they call.
We answer the phone, and everyone wins.