A lot of times when Mrs. Jones wants to do something to her home, she looks up how to do it first. Many contractors shy away from D I Y keywords because they don’t want to teach someone how to do something. Well guess what, you are watching my video learning how to improve your website, and my phone rings all day. The point is, the way to selling is to tell people what they need to do and then charging them to do it.
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I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.