If you employ this linking strategy on the internal pages of your website, you WILL help your site convert higher…which at the end of the day, is your website’s job, right? I mean, it’s not meant to just get found online, it’s meant to convert people too. SEO is all well and good, until the conversion stops. Then what? What good is being found in search if your site suffers because you opted to set it up for search and not real people? You know, the ones who pay you to do stuff to their homes?