If you think creating good content, having a solid website that looks nice, and a contact page is enough to entice people to contact you…think again. As you have heard me say a thousand times…people are sheep, and they need to be told what to do. So, at the bottom of your great content, give people specific directions as to what you want them to do next…call you…send an email…or stop in. Whatever action you want them to take, tell them.
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I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.