←back to Blog

The #1 Error Contractors Make When Developing Keywords For Their Websites

One of the things that drive me nuts about companies who think they are designing contractor websites is the content they create. Most of it is repurposed stolen from other sites or simply used over and over and over on each new site they do.

But it gets worse!

Keyword usage, otherwise known as a complete lack of imagination, is a lead-killing atrocity that should be left to people who know what they are doing.

You see, contractor websites need to speak specifically to a type of client that is either ready to buy or thinking of buying, so you have to use specific keywords on the site to trigger a search result. Problem is, the guys that build websites for construction companies often times just pack the page with the same primary keyword over and over and over…kind of like the content.

So a page may look like this:

The best kitchen remodeling contractor for your kitchen remodeling project is San Antonio kitchen remodeling contractors who know how to do kitchen remodeling right.

OMFG Who Wants to Read That Crap?

But it get’s worser…I know, I’m just having a little summertime fun!

The real problem may be that Google doesn’t know what you are trying to say. Watch the video for my example then check the pages on your site and see if you or your designer made this mistake.

9 responses to “The #1 Error Contractors Make When Developing Keywords For Their Websites”

  1. Bob Benhardt Avatar
    Bob Benhardt

    Another great post and video. You make a lot of sense and I really truly agree with the way you think.

    1. Darren Avatar

      Thanks Bob! Thanks for reading, thanks for the comments and thanks for the compliment!

  2. Chris Haught Avatar
    Chris Haught

    Well put, the apple analogy makes it very clear!

    1. Darren Avatar

      Thanks Chris!

  3. Tony R Avatar
    Tony R

    Spot on!

  4. Bridget Willard Avatar
    Bridget Willard

    Everytime I watch your videos, I have to tweak something on the site. I think I had too much jargon. Thanks for the help.

    1. Darren Avatar

      That’s why I do’em!

  5. Doug F. Avatar
    Doug F.

    This is the largest challenge we have in our neck of the woods. My competitors do exactly as your example says, and they show up in those searches. We avoid that kind of stuff, and still have a hard time getting in those searches. Seems like a tricky tightrope act to me. thoughts?

    1. Darren Avatar

      Thanks Doug for stopping by and commenting. It could be your content isn’t keyword rich enough to trigger a result? Maybe time to take a look at your primary and secondary and tertiary keywords on a per page basis.