If you run a construction company, chances are you also have a website. No matter how much kicking and screaming you may have done to get it online, it’s probably right there in cyberspace right now.
But when is the last time you updated? If your answer is the since the Bush Administration, stop reading now!
Has it been six months, a year, never? That’s OK, I already know the answer. Unless you are blogging consistently you probably don’t pay too much attention to your site.
And that’s why your competition is kicking your ass!
You see, the reason some of your friend’s sites may be doing so well is because they have started blogging, and have attached a blog to their static website. Or maybe they have even converted their old HTML site into a shiny new CMS site, or content management-based system such as WordPress.
Why go through all the hassle?
Because WordPress-based sites are easier to maintain and manage compared to your traditional html website, and the on-page SEO benefits aren’t too shabby either.
So don’t fear the blog!
Now you might hear the word blog and confuse it with something different from your traditional website. And to a certain degree, you are right. But adding a blog can really be just what the doctor ordered in when it comes to getting more involved in the performance of your online marketing, starting with your website.
You see, by adding fresh content to your site via your blog, Google and the other search engines will visit more often and show your site to more people searching for the terms you want to be found for.
Now don’t get me wrong, it’s a little more complicated than that. But the point is, websites in 2011 aren’t meant to be left to their own devices, they need to be cared for just like any marketing or advertising program inside your organization. If you think you have a stinker for a site, or you know your site isn’t pulling in the traffic you need, maybe starting off with a site evaluation is a good place to start.
Photo Credit: Antigone
13 responses to “How’s Your Traffic? Or Why You Should Be Blogging”
[…] powerful statistics, yes? What more proof? Darren Slaughter at Darren Slaughter [dot] com posted an article just this morning about why contractors should be blogging. As has he so eloquently notes, […]
Great timing Darren, between you and Tess I have a wealth of information to digest and help guide me on my new blog project! Thank you
You’re not doing that already? I would have thought for sure you were! Any help I can give just let me know!
I have been blogging for my painting company haphazardly for a while, but right now I am creating a whole new blog, inspired by the Shootout you recently judged. I’d love to hear your opinions, http://www.bloggingpainters.com
I was wondering who put me in the sidebar! Good stuff, I was reading the site last week. Keep up the good work with it. What is your end game with that blog?
What? I am supposed to have a plan?!? Scott started it, he said “wouldn’t it be neat to get all these blogs in one place for a universal resource?” and in 24 hours I had a domain, WordPress, Facebook, and Twitter accounts set up! LOL
Scott is better with the words than I, read this, http://bloggingpainters.com/2011/06/24/the-doors-of-perception/
You know what Chris, you are going to be the person I refer to when I get contractors that pish-posh social media. You rock at this stuff. Keep up the good work!
Bring them on! I an a firm believer in “None of us are as good as all of us”. You are a part of that site as well, and welcome to be a guest blogger any time!
Thanks Chris, I just may take you up on that! And your insight would be welcome by many over here at my place. I am sure these guys and girls are looking for a break from this blowhard! 🙂 By the way, make sure you stop back for tomorrow’s video post, it really is important for everyone!
Oh sure, blame it all on me, Chris. 😉
Wow, here is a blast from the past! Two years later and look where we are! I have seen dozens of contractors take your advice and be successful (when they keep at it!).
Yeah, little late summer old post promotion! Thanks Chris!