Sure, you may want the basics to keep you up to date if you manage your site yourself or you want to sound like you know what you are doing when talking to your website designer, but that’s about it am I right?
Well, your wish has been answered!
Instead of fishing around the web trying to find a solid resource for trusted information, I am going to give you a link to go directly to the source – Google.
Google has recently released their Search Engine Optimization Starter Guide for the budding website designer in all of us, and the best part about it is that it is free.
From the site:
Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types.
Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.
What’s that, you already have a website?
Then this a great guide for you too since most site designers DON’T bake search engine optimization into the site design, and often times charge extra for it. Or maybe you built your own site not knowing what you needed to do to make sure search engines like Google could find you. Either way, you should get the guide!
What to do next
First, go and get the Google Search Engine Optimization Starter Guide. Read through it thoroughly, make notes on the pages, circle stuff, and highlight key points. In other words, USE IT! Then get in front of your computer or your site designer and make sure you get these basic elements on your site.
After you have don’ that, come back and read my Contractor’s Guide to Search Engine Optimization and Search Engine Marketing for 2011. In it you will find out what the key differences are between the two and how you use them to improve your lead development and improve your top line revenue. So get to reading today and making money for your construction company tomorrow!
Photo Credit: Horia Varlan