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Make Sure Your Website Doesn’t Stink

Does Your Website Stink?

Years ago, the internet was a lot like the introduction of the television from the early 50’s.  The people who had a television were seen as slightly more affluent, popular, and attracted attention.  Now people can get access to TV programming on their cell phones, so the novelty has worn off long ago.  The same can be said about the internet.  The novelty has worn off and people are accustomed to it now.

If you want to use the internet for part of your advertising plan, you have to be unique

In today’s climate, having a website is pretty standard fare.  But websites for contractors need to do more than simply list your company name and hours.  It needs to engage visitors with video and audio as well as contextually.  People use the internet for basically two reasons:  (1) information and (2) purchases and ideally, you want your website to do both.

In order to get people to buy something a website needs to have relevant and useful information.  Think in terms of “Top 10 items that need to be maintained in the home” or “How to keep your Air Conditioner operating efficiently for years.”  Topics like this attract readers looking for information.  It allows your site to project an air of expertise and helps build your street cred online.  This will boost your marketing efforts because people will begin to spread the word of their new-found source for information.  And keeping a fresh supply of this type of information on your site will keep the referrals coming in as well.

So, if your site isn’t as user-friendly as it should be, then get to work. Below are a few sites that I think are killing it online, both through their websites and their use of social media. I am sure their hard work is translating into new business for all of them!

Construction: Riggins Construction

Painting: Warline Painting, LTD.

Flooring: Floor Elf

Remodeling: Lone Star Remodeling, AK Complete Home Renovations

Builders: Devol Builders

Landscaping: The Grounds Guys

HVAC: Coleman Heating

13 responses to “Make Sure Your Website Doesn’t Stink”

  1. Bridget Willard Avatar
    Bridget Willard

    Wow. I’m honored.
    Thanks for the post and the shout out!

    1. Darren Avatar

      It is because of your hard work! Keep it up!

      1. Bridget Willard Avatar
        Bridget Willard

        Super encouraging. I do really appreciate it.

        1. Darren Avatar

          You are welcome!

  2. Tweets that mention Contractor Marketing | Websites for Contractors — Topsy.com

    […] This post was mentioned on Twitter by Bridget Willard, Riggins Construction. Riggins Construction said: Make Sure Your Website Doesn’t Stink http://t.co/lh4Uoib via @DarenSlaughter [Thanks for the @rigginsconst Website Shout Out!] […]

  3. Ed Cholfin Avatar
    Ed Cholfin

    Thanks for the shout out and the kudos.
    We appreciate your coomments very much and loo.k forward to your commentary.

    1. Darren Avatar

      Your welcome! And now that I have your email, I will send you that email I told you about in a day or so!

  4. Justin Bravo Avatar
    Justin Bravo

    Thanks for the mention!

    1. Darren Avatar

      You are welcome Justin. Keep up the great work!

  5. Coleman Heating Avatar
    Coleman Heating

    My name is Adrian Eden and I oversee the SEO/Social Media/Content and basically everything for Coleman Heating online. I just noticed your inbound link in my server dashboard and came by to read your article. It was very kind of you to include us. We have worked hard over the last few months re-educating our employees and rolling out systems that better reflect a business in 2010. Online video, strategic Blog placement externally, strong site structure, and more have contributed to our success to date.

    I would be interested in referrals from anyone commenting on this post or yourself on content creation specialists. I have thousands of products that need 600 word unique descriptions based on my semantic field guidelines, so it would be a nice sum of money for the person we choose. Just thought I would mention. We thought of outsourcing but we like to support the local community.

    Please email me privately at adrian(at)colemanheating.ca

    Have a great winter! Warm regards.

  6. Vince Busby Avatar
    Vince Busby

    Any remodeling company websites you’d say are killing it online? We’re in the process or updating our website and would love to see some great examples. Thanks!

    1. Darren Avatar

      check out lonestarsa.com is a good one to start. AK & Riggins in the post are pretty good examples as well. Thanks for stopping by!

  7. Rob Avatar

    I always write articles using those suggestions “Top 10 remodeling tips” or “5 ways to do something something”. People love when things are listed like that (including myself). Great advice on this topic.