Chris Spoerl at Magic Pool Service took my suggestion to register expired competitor’s domain names and put his own unique twist on it. As you will see in the video, one of Chris’ competitors failed to secure their domain name prior to flyering Chris’ farm. Chris, remembering my post, sprang into action and now every flyer this company passes out is a potential client for Chris. Good job Chris!
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I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.