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See Your Entire Field or Know Your Prospects Options!

You have to get people outside of their comfort zones in order to stir them into action. Being uncomfortable makes people react. Tell them why this bad or why that is going to be trouble for them six months from now.

But you have to understand the entire field when it comes to competition. Who you compete against is going to determine the pain points you push when you sit down and talk options.

So, understand EVERY option available and make a game plan for each!