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Sell The Dream

Even though we as consumers buy things every day, we hate being sold to. If you can change the focus of selling off of the service you offer (decks, additions, drain snaking) and focus on how you can serve the customer, the more money you will make. When thinking about the client base you serve, ask yourself:

  • What are you really selling them?
  • What do the really want?

The real answers will surprise you, and if you said your primary service, you’re wrong and we should talk.

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