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Simple is as Simple Does or How to Build a Business

So I get this email from a reader the other day, guy named Theo. Theo runs a painting company in Canada called Different Strokes Painting, cool name by the way Theo!

Theo wrote to tell me to he appreciated my work and that he was getting a lot out of the content and videos and that one day soon he wanted to have me work on his website.

Then I read this…

“This morning before I left for work I read about “The Law of 25“….and let me tell you…I am definitely going to start making sure that I have at the very least 25 customer interactions a day!  And I’m going to make sure to “brush up” on my follow-up & through methods as well!  I’m quite excited with implementing something new that will increase the number of potential customers for my business!”

And I was amazed at how simple it is…

The Law of 25 was one of my more popular posts, in it; I simply talk about making 25 contacts a day with prospects…every day, without fail.

And the brushing up on follow-up and follow through is a mantra I preach around here all the time. But seeing those two things together really made it clear to me just how easy business really can be!

Reach out and touch people, then follow-up with them when they tell you. Simple right?


We always find ways to get out of the hard part of the job, finding new prospects. So today I want to ask you, how do you stay motivated (besides the obvious I need a check answer) to get the clients or customers you need to make a living?

What system or process or ritual do you use to make sure you keep the pipeline filled with fresh prospects?

This is the time to help out your fellow contractor. If you get any value out of this site, it’s time to give back a little and let’s get a decent number of responses below!

2 responses to “Simple is as Simple Does or How to Build a Business”

  1. Wayne Avatar

    In the past I thought as long as I had an email, phone number and answering machine I had a system in place and my potential clients would surely wait for me to call them (since they knew I was out working hard) before reaching out to other contractors. I started finding out otherwise Money loves speed,. Now I’m starting to implement phone# redirect to prerecorded messaging, automatic text messaging to set onsite appointments. Basically leveraging technology that is available to clone myself, get leads, follow up and set onsite appointments all by automation. Hope it is okay to post this, came across a great article in my JLC March 2012 edition. Proactive and Positive In the Face of Recession. When the going gets tough, the tough spend more on marketing.

    1. Darren Avatar


      Thanks for stopping by and commenting! I LOVE “money loves speed”. I forgot that one and live by it. That’s why there is no such thing as a holiday or a day off. If you call, I am answering or returning an email of phone call! Good job!