If the person you select to build your social media message online hasn’t done the same for their own business…run. They have no idea how to have the social media portion of your marketing have an acceptable ROI. They will tell you all the who, what, where, when, why and how’s but not what will it return, cause they don’t worry about measuring the ROI, but your accountant WILL!
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Darren
I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.