I know a ton of contractors who push-posh social media. They don’t see the ROI of it. They don’t think there is a value to something they can’t translate into dollar bills. Well, I can’t save them. But maybe I can save you. Here are three great reasons you NEED to be using social media:
1. Face irrelevancy-Whether you are using social media or not, your prospects are, and they are engaging with one of two people, either you or your competition.
2. Social Media is going to be the yardstick by how Mrs. Jones measures. If you wait five years to get started and your competition has a five year head start building a community online of 500 followers and 200 likes, who do you think she is going to do business with, you with zero or your competition?
The other thing you need to know about social…social isn’t about selling. I know, to some of you the idea of social get’s even worse, but here is the truth. Social is about establishing a consistent message online that sets you up as the expert.
As we all know, people want to buy from the expert, not the salesperson.
If you don’t have time, don’t have the interest, or don’t have the know-how to get started using social media to help your business, click here check out my social media management page and let us get started helping you!
3 thoughts on “Social Media Marketing for Contractors: Be Social or Be Gone!”
I have been trying to get the contractors that I work with to understand this for several years now! I personally have made several great contacts from my marketing on social media over the past few years. (Example you for one!) Just in the past 3 months I have had 3 contractors that joined my team of contractors just because of then finding and reading my posts on social media. It just can’t get any easier than having a contractor or customer contact you and say I want to do what you are doing how do I get started!
You nailed it on all points Randy! The relationships, the contacts, the prospects and the friends are all worth it! Thanks for stopping by and commenting Randy…as always!
It can sometimes be difficult to explain this to clients. I’ve often heard, “But it’s not selling anything,” and I have to explain that social media accomplishes other, equally valuable things.
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