I know You are busy and you don’t have time to sift through spam robots and porn stars who auto-follow you on Twitter, but making people validate themselves to follow you is the kiss of death in social media business ops. I love Twitter as an opportunity to interact with other people in all different walks of life, But if you make me jump through hoops just to follow you and read what you had for breakfast today, I am not going to even bother, and I am trying to get your business not giving business. Imagine what Mrs. Jones is thinking while she is trying to pick a contractor for her kitchen remodel.