Tag: Ad Campaign

April 13, 2011

Marketing & Advertising

What’s Your Big Idea?

I hope you know, because it’s your company, and you better have one! Your big idea is what gives people their “aha moment”. That momentary point in time when they decide YOU are the right contractor for them. But big ideas come in the form of many things; sometimes pricing (although I hope not), sometimes […]
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October 13, 2010

Marketing & Advertising

Advertising in a Down Economy

Most advertising I see today is boring. It’s not the fault of the marketers; it’s just the constant bombardment from the millions of ad messages out there every day. It’s easy to see why most contractors are pissed off when it comes to advertising since most are operating on a small budget to begin with. […]
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September 19, 2010

Articles, Using Video & YouTube

Contractor Marketing Tip: Uncover Ad Copy From Unlikely Sources

When your creative juices aren’t flowing and you are up against a deadline, turn to two unlikely sources for ad copy inspiration. Many of you can find one sitting right next to you on your wife’s bedside table. The other one you probably see everyday and don’t pay any attention to it, and it is […]
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August 2, 2010

Marketing & Advertising

Big Picture View of Contractor Marketing

When you spend your days hustling, it is easy to forget the things you need to do to make sure your contracting business is not only successful today but tomorrow and next week too. You don’t have time to feed yourself properly much less take the time needed to develop a solid marketing program. So, […]
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