I hope you know, because it’s your company, and you better have one! Your big idea is what gives people their “aha moment”. That momentary point in time when …
Ad Campaign
Advertising in a Down Economy
Most advertising I see today is boring. It's not the fault of the marketers; it's just the constant bombardment from the millions of ad messages out there every …
Contractor Marketing Tip: Uncover Ad Copy From Unlikely Sources
When your creative juices aren't flowing and you are up against a deadline, turn to two unlikely sources for ad copy inspiration. Many of you can find one …
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