I hope you know, because it’s your company, and you better have one! Your big idea is what gives people their “aha moment”. That momentary point in time when they decide YOU are the right contractor for them.
But big ideas come in the form of many things; sometimes pricing (although I hope not), sometimes in the form of a great reputation, a new twist to an old product or service offering, or maybe it’s how or where you advertise. [Read more…] about What’s Your Big Idea?