Advertising – Page 3 – Darren Slaughter

Does Google Own Your Contracting Company?

April 22, 2011

What happens if Google turns off the switch to the organic traffic they send you? Do you have a plan to replace those prospects? You better, because it happens everyday to companies just like yours! Read what happens to good companies when Google changes their secret sauce then watch the video.

Contractor Marketing Ideas: What Are Benefits?

April 20, 2011

Ad Campaigns, Ad Copy, Advertising, Marketing and Advertising

Yesterday I talked about the difference between features and benefits. After re-reading the post, I came up with an even easier way for you to determine the difference between the two. Benefits answer the “What’s in it for me?” question every consumer has when looking for a home improvement contractor. That’s why your marketing has…

What’s Your Big Idea?

April 13, 2011

Ad Campaign, Ad Campaigns, Advertising

I hope you know, because it’s your company, and you better have one! Your big idea is what gives people their “aha moment”. That momentary point in time when they decide YOU are the right contractor for them. But big ideas come in the form of many things; sometimes pricing (although I hope not), sometimes…