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Email Marketing

  • Your First Month Using Email Newsletter Marketing

    If you are reading this, you have a serious interest in building a solid list of prospects to help move the sales needle for your contracting company. You have secured a provider (Constant Contact, MailChimp and  AWeber are all solid choices), build your opt-in form, and placed it on your site. Now you can lay…

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  • Email Marketing Trust Factors

    If you haven’t heard, there was a massive security breach at the world’s largest email marketing company last week that has a lot of people upset. Obviously, having your data stolen sucks, and you have to assure people through your policies and procedures that their information is protected when doing business with you. Confidence factors…

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  • Your Customer List as a Defense Against Google

    Your Business or Your List! The recent events about Google and the way they are delivering search results these days should give anyone who uses the web to generate business a case of heartburn. Sure, some of you are experiencing great organic traffic with Google Places and the new layout for the 7-Pack, but don’t…

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