Being a business owner myself, I understand the need to focus on what’s happening today, right now, right this very second. Which is why we all sometimes need to be shaken, not stirred, out of our complacency and for you, to start thinking about your construction marketing plan for 2011 and beyond. Which is what…
This video talks about your ability to use Google against itself by bidding on partial keywords that would normally cost you many dollars per click. Check it out and let me know what you think in the comments below. By the way, you will be much better served if you pop out the video and…
So many contractors I talk to today have cut or reduced most of their marketing and now rely heavily on their free listing in Google Places to generate new business. But something keeps gnawing at me and I can’t help but wonder if Google isn’t setting them up for the big kill someday soon. Here’s…