More and more businesses and marketers are putting their focus on content marketing over any other type of marketing. That being said, finding quality content marketing talent can be difficult, time consuming, and downright frustrating. As a business owner, you know better than anyone how lengthy the hiring process can be. You sort through endless resumes and find that a majority of candidates lack the skills and experience you’re looking for. On top of that, once you make a final hiring decision, you may quickly realize the person isn’t as strong as they appeared during the interview process.
These types of headaches can be avoided by hiring a web content service to handle most or all of your marketing for you. The benefits of content marketing range from creating more personal connections with customers to generating more leads and sales. If you’ve been considering hiring web content services but aren’t sure if it is right for you, here are five reasons to take the plunge.
#5 – Produce fresh and regularly updated content
You may have this on your accomplish list but with everything else you need to do in order to keep your business afloat, this may fall to the priority list. While understandable, it’s also a big mistake. Fresh, updated content is great for SEO (search engine optimization) and provides current and potential customers with a reason to frequent your site. There will always be something new to learn, no matter what question they have or issue they’re facing.
#4 – Maintain and increase web presence
When it comes to increasing awareness about your company and it services, a static website that never changes just isn’t going to cut it anymore. As we just talked about, content improves your SEO which means that your site should begin to show up more frequently in search results. Also, your content will hopefully be share-worthy, meaning that site visitors, fans, and followers will share it with their social networks. Because your marketing will become increasingly more organic, this can eventually lead to decreasing your paid search budget, saving you money over time.
#3 – Continuously build your brand
As home improvement owner or employee, you know better anyone how competitive it can be in your local service area. One way to build your brand is to establish yourself as the authority when it comes to refinishing kitchens, painting houses, or cleaning gutters. Web content and blog articles are a fantastic way to communicate that knowledge, as well as offer advice to homeowners. A web content company can also help develop the “voice” for your company, keeping your communication consistent and clear.
#2 – Boost customer engagement
Not only can you delegate your web and blog content to a marketing company, but your social media as well. They can share articles and other interesting posts to your fans and followers, and also respond to any comments or questions they have. By choosing someone to monitor this on your behalf, you can focus on running the business while they make sure you always look good by answering quickly and in a friendly, helpful manner.
#1 – Generate more website traffic, leads and sales
Let’s be honest. What business owner wouldn’t love more visits to their site, more requests for information or estimates from customers, and best of all, more sales? A content marketing service can be an invaluable partner in achieving these goals. Between a regularly updated site, improved SEO, and a bigger social presence, it’s inevitable that you’ll experience a boost in business. Just make sure you’re ready for it!
BONUS – Save money!
You may think that you can’t afford to hire an agency to handle your content marketing needs, but that simply isn’t the case. While you may pay a full-time marketing employee several hundred dollars a week (plus benefits), you may be able to get the same results by paying a few hundred dollars a month by utilizing a company that offers web content services. That being said, don’t hire the company that offers the lowest price but the most value for the amount that you’re paying.