DarrenIf I could give you one compelling argument to adopt some type of video content use on your contractor website going into next year it would be this…
- Your closing ratio would go up
- Your time to close would go down
- You would be able to maintain pricing
- You would improve your search engine optimization
- You would make more money
There’s five! Screw just one, I gave you five!
Now all you have to do is start recording your projects now. Start recording DIY projects when you can. Start doing product reviews.
I am basically telling you that to generate content for next year, you need to start filming NOW!
So, there was a reason you spent a couple hundred bucks for a smart phone (and it wasn’t just to take duck-faced selfies), so whip them out on the job site and start recording!
Good post darren, I think people appreciate your no nonsense approach, you say it like it is!
Which is why I am unemployable Barb. I wouldn’t make it a week stuck in some corporate BS setting! Thanks for stopping by and commenting!
I still get pushback from higher ups on need to do more “REAL” marketing. Phone calls, cold calls etc. I try to tell them this, this stuff , videos, articles etc….this is now the “REAL” marketing.
Goodness gracious, it’s the 21st Century and we’re still talking about cold calls.?!! Good video, I believe it 100%…
Over 80% of my business comes from “saw your equipment on the the internet” or I Googled you and see what you have…Thanks for the post.
You nailed it Joe! Cold calling…I love it. Well, if it helps, you can tell the higher ups that someone who has a pretty good idea what works for contractors say you are doing a fantastic friggin’ job!
Thanks Darren appreciate that