If I could give you one compelling argument to adopt some type of video content use on your contractor website going into next year it would be this…
- Your closing ratio would go up
- Your time to close would go down
- You would be able to maintain pricing
- You would improve your search engine optimization
- You would make more money
There’s five! Screw just one, I gave you five!
Now all you have to do is start recording your projects now. Start recording DIY projects when you can. Start doing product reviews.
I am basically telling you that to generate content for next year, you need to start filming NOW!
So, there was a reason you spent a couple hundred bucks for a smart phone (and it wasn’t just to take duck-faced selfies), so whip them out on the job site and start recording!
