See what I did there? I asked you a question, and you are reading this sentence because you want the answer. The surest way to get someone to read at least the first few lines of your page is by asking a question in your headline.
By building up your reader’s anticipation with a question that you plant in your headline, you almost guarantee that they will read into at least the first paragraph. The rest is up to your content and everything else on your website that you, as a contractor, want them to know about your business and services.