Since home improvement companies are terrible to try and scale, use your website and social media as a way to pick and choose the types of jobs you want to get. If you make more money doing full-blown bathroom remodels, great, make sure that is front and center.
At the same time, if you only break even or hate doing new entry doors, then DON’T put that business line on your site…in your social media or in your gallery.
Point is…
Use your site as a means to develop the new business you WANT to get, not just any business. It’s not a YP ad, you can pick and chose what you put on it…just be smart about it.