Your website is your home base. It’s the one place on the web no one can tell you what to do. Sometimes thats good, sometimes that’s bad. What I will tell you is this, you need to control as much of the user experience your audience has with your brand as possible. From your initial advertisements to their final contact, you want your prospects finding you on a platform you own…your website, which is why Southwest protects this one thing so dearly…watch the video to find out what it is!