What is it you are actually selling to your clients or customers? If you build decks, do you sell decks or sell an outdoor experience? If you sell additions, do you sell more room or do you sell the need to not have to move?
Here’s what we do…
We make a huge impact for contractors by saving them time. That is what I talk about when I talk to people who call us about the Contractor’s Toolbox.
I want to make sure they know this one key fact; this isn’t just some slap up a website, do a blog post and promote it on social because you can find services like that all over the web.
There are plenty of companies out there trying to do what we do. Construction marketing has been a gold rush lately for companies in other industries who think marketing to the Jones’ about construction services is the same as trying to sell them a pizza or fix their teeth.
Well it’s not, and you know it and I know it
That’s why we sell time. That’s right, we sell you back your time. We sell you on the notion that if you subscribe to one of our services, we are going to give you back at least 3-5 hours a week, which is pretty life changing when you think about it. I mean, if you can buy 20 more hours a month for as little as $99, I bet EVERY smart business person reading this would jump at the chance! Well, that’s what we sell…time.
What does more time mean to you? More time may mean the ability to get other things done. Things that you are passionate about. Maybe you gave up a hobby to start your construction company? Maybe you want more time with the family. Trust me, I know what it’s like to be working in one room while the family is in the other.
So, I ask you…no matter what you sell, have you defined what you are actually selling? If not, what’s the point to getting out of bed?
Look around you, look at all the companies around you selling stuff to you, your spouse, your kids, your parents. Then ask, what are they actually selling? Figure out what you are truly selling and sell that!